Euroleague Basketball and Allwyn have agreed a three-season partnership that makes Allwyn an Official Partner of the Turkish Airlines EuroLeague and BKT EuroCup in Greece through 2029.
The deal will place Allwyn brand at the forefront of games in Greece and add digital activations and fan experiences, as outlined by Eurohoops and Sportando.
Scope
The agreement covers EuroLeague and EuroCup in Greece, with brand presence and fan interaction initiatives. The three-season term provides continuity.
Impact
The alliance strengthens the commercial structure of EuroLeague and EuroCup without altering the sporting framework, focused on competition operations in Greece.
